Company profile IQ

iQIYI Inc

公司介绍爱奇艺，中国视频行业领先者。2010年4月22日正式上线，秉承“悦享品质”的品牌口号，积极推动产品、技术、内容、营销等全方位创新，为用户提供丰富、高清、流畅的专业视频体验，致力于让人们平等、便捷地获得更多、更好的视频。目前，爱奇艺已成功构建了包含电商、游...戏、电影票等业务在内、连接人与服务的视频商业生态，引领视频网站商业模式的多元化发展。爱奇艺品质、青春、时尚的品牌调性深入人心，网罗了中国最广大的年轻用户群体。爱奇艺打造涵盖电影、电视剧、综艺、动漫在内的十余种类型的中国最大正版视频内容库，并通过“爱奇艺出品”战略的持续推动，让“纯网内容”进入真正意义上的全类别、高品质时代。同时，作为中国付费用户规模最大的视频网站，爱奇艺倡导“轻奢新主义”的vip会员理念，主张人们对高品质生活细节的追求，坚持为广大vip会员提供专属的海量精品内容，极致的视听体验，以及独有的线下会员服务。 2014年，爱奇艺在全球范围内率先建立起首个基于搜索和视频数据理解人类行为的视频大脑——爱奇艺大脑，用大数据指导内容的制作、生产、运营、消费。并通过强大的云计算能力，以及领先行业的带宽储备，和全球最庞大的视频分发网络，为用户提供更好的视频服务。在技术与内容双核驱动的新体验营销时代，爱奇艺创造性地提出了“ijoy悦享营销”客户服务价值观和方法论。通过多屏触点、创意内容、技术优化、互动参与、实现购买等路径全面提升roi，让客户享受到创新营销带来的成功与快乐。未来，爱奇艺将在多元化的内容储备、个性化的产品体验、定制化营销服务领域继续发力，引领视频体验革命。不断提升连接人与服务的能力，更好的改变人们的生活。品牌口号悦享品质品牌关键词品质青春时尚 vip会员理念轻奢新主义——2015年6月16日在“付费的力量”爱奇艺vip会员战略发布会上，爱奇艺“轻奢新主义”会员品牌口号正式发布。“轻奢新主义”是爱奇艺“悦享品质”品牌口号的延展。我们推崇精致而实用的生活态度，倡导格调与乐趣的双重质感。轻奢“与财富多寡、地位高低”无关，代表着对高品质生活细节的追求。企业愿景让人们平等便捷地获得更多、更好的视频企业文化简单想简单做 recent updates： http://www.iqiyi.com/common/news.html Show More

Google Trends for iqiyi tv
Q4 -20.2% YoY, -11.0% QoQ | Q1 -62.2% YoY, -55.7% QoQ | Correlation: 0.1

Quarter analysis & expected interestLast update: February 09 2024 01:04:14.

After 39 days of this quarter the interest is at 79.0. Based on that we can calculate that during remaining 52 days it will total up to 184.0.
iqiyi tv expected interest is significantly lower compared to previous quarter (-67.0%) but similar to same quarter last year.

Year	Q1	Q2	Q3	Q4
2019	141	157 11.3% QoQ	188 19.7% QoQ	285 51.6% QoQ
2020	136 -3.5% YoY -52.3% QoQ	424 170.1% YoY 211.8% QoQ	216 14.9% YoY -49.1% QoQ	306 7.4% YoY 41.7% QoQ
2021	338 148.5% YoY 10.5% QoQ	348 -17.9% YoY 3.0% QoQ	546 152.8% YoY 56.9% QoQ	235 -23.2% YoY -57.0% QoQ
2022	198 -41.4% YoY -15.7% QoQ	429 23.3% YoY 116.7% QoQ	209 -61.7% YoY -51.3% QoQ	207 -11.9% YoY -1.0% QoQ
2023	267 34.8% YoY 29.0% QoQ	357 -16.8% YoY 33.7% QoQ	203 -2.9% YoY -43.1% QoQ	558 169.6% YoY 174.9% QoQ
2024	79 -70.4% YoY -85.8% QoQ	-	-	-

this symbol represents interest this quarter up to now and updates daily. For expected interest by the end of the quarter based on current trend see "Quarter analysis" above the table.

Correlation between past revenue and iqiyi tv search interestLast update: February 09 2024 01:04:13.

Correlation coefficient between keyword and revenue is -0.52

Interest value is multiplied to fit the chart properly. Correlation level is represented by Pearson correlation coefficient. Value closer to 1 represents higher level of correlation. Value closer to -1 represents inverted relationship. Value closer to 0 represents no relationship.

Analysis of YoY 5Y Google Trends Last update: February 09 2024 01:04:15.

The average 5 years interest of iqiyi tv was 22.33 per week.
The last year interest of iqiyi tv compared to the last 5 years has changed by 18.0%.
The interest for iqiyi tv is trending.
The last year interest is quite higher compared to 5 years ago. It has increased by 73.47%.

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Google Trends for iqiyi app
Q4 -59.7% YoY, +1.0% QoQ | Q1 -43.0% YoY, -32.4% QoQ | Correlation: -0.01

Quarter analysis & expected interestLast update: February 09 2024 01:04:18.

After 39 days of this quarter the interest is at 19.0. Based on that we can calculate that during remaining 52 days it will total up to 44.0.
iqiyi app expected interest is significantly lower compared to previous quarter (-86.4%) and same quarter last year (-86.6%).

Year	Q1	Q2	Q3	Q4
2019	0	180 inf% QoQ	41 -77.2% QoQ	55 34.1% QoQ
2020	270 inf% YoY 390.9% QoQ	269 49.4% YoY -0.4% QoQ	223 443.9% YoY -17.1% QoQ	176 220.0% YoY -21.1% QoQ
2021	312 15.6% YoY 77.3% QoQ	194 -27.9% YoY -37.8% QoQ	426 91.0% YoY 119.6% QoQ	149 -15.3% YoY -65.0% QoQ
2022	333 6.7% YoY 123.5% QoQ	199 2.6% YoY -40.2% QoQ	303 -28.9% YoY 52.3% QoQ	339 127.5% YoY 11.9% QoQ
2023	328 -1.5% YoY -3.2% QoQ	416 109.0% YoY 26.8% QoQ	297 -2.0% YoY -28.6% QoQ	324 -4.4% YoY 9.1% QoQ
2024	19 -94.2% YoY -94.1% QoQ	-	-	-

this symbol represents interest this quarter up to now and updates daily. For expected interest by the end of the quarter based on current trend see "Quarter analysis" above the table.

Correlation between past revenue and iqiyi app search interestLast update: February 09 2024 01:04:18.

Correlation coefficient between keyword and revenue is 0.74

Analysis of YoY 5Y Google Trends Last update: February 09 2024 01:04:19.

The average 5 years interest of iqiyi app was 18.59 per week.
The last year interest of iqiyi app compared to the last 5 years has changed by 23.61%.
This is something to be checked.
The last year interest is quite higher compared to 5 years ago. It has increased by 280.46%.

Google Trends widget for keyword preview might not work in your browser. If so, try Google Chrome

Google Trends for iqiyi english
Q4 +97.4% YoY, +64.8% QoQ | Q1 +4.4% YoY, -4.3% QoQ | Correlation: 0.67

Quarter analysis & expected interestLast update: February 09 2024 01:04:25.

After 39 days of this quarter the interest is at 22.0. Based on that we can calculate that during remaining 52 days it will total up to 51.0.
iqiyi english expected interest is significantly lower compared to previous quarter (-41.4%) but similar to same quarter last year.

Year	Q1	Q2	Q3	Q4
2019	54	29 -46.3% QoQ	66 127.6% QoQ	121 83.3% QoQ
2020	152 181.5% YoY 25.6% QoQ	395 1262.1% YoY 159.9% QoQ	237 259.1% YoY -40.0% QoQ	72 -40.5% YoY -69.6% QoQ
2021	80 -47.4% YoY 11.1% QoQ	74 -81.3% YoY -7.5% QoQ	111 -53.2% YoY 50.0% QoQ	119 65.3% YoY 7.2% QoQ
2022	148 85.0% YoY 24.4% QoQ	120 62.2% YoY -18.9% QoQ	60 -45.9% YoY -50.0% QoQ	70 -41.2% YoY 16.7% QoQ
2023	78 -47.3% YoY 11.4% QoQ	103 -14.2% YoY 32.1% QoQ	195 225.0% YoY 89.3% QoQ	87 24.3% YoY -55.4% QoQ
2024	22 -71.8% YoY -74.7% QoQ	-	-	-

this symbol represents interest this quarter up to now and updates daily. For expected interest by the end of the quarter based on current trend see "Quarter analysis" above the table.

Correlation between past revenue and iqiyi english search interestLast update: February 09 2024 01:04:24.

Correlation coefficient between keyword and revenue is -0.51

Analysis of YoY 5Y Google Trends Last update: February 09 2024 01:04:26.

The average 5 years interest of iqiyi english was 9.17 per week.
The last year interest of iqiyi english compared to the last 5 years has changed by -3.93%.
This is something to be checked.
The last year interest is quite higher compared to 5 years ago. It has increased by 29.37%.

Google Trends widget for keyword preview might not work in your browser. If so, try Google Chrome