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William Hill UK and 888 owner ​Evoke (EVOK.L) confirmed on Monday that it ‌is in talks with Greek lottery and gaming firm Bally's Intralot (BYLOTr.AT) regarding ​a takeover proposal at 50 ​pence-per-share, valuing the betting group at ⁠225.3 million pounds ($303.88 million).

The proposed deal ​is expected to be an all-share ​combination with a partial cash alternative, Evoke said in a statement confirming recent media ​speculation.

One of the firms hit ​hardest by the UK government's tax hikes ‌on ⁠the industry, Evoke had said in March that it will shut a number of betting shops from May, as it ​continued ​reviewing strategic options ⁠for the company, including a potential sale.

Bally's Intralot - active ​in 40 regulated jurisdictions ​worldwide - ⁠last year completed the acquisition of Bally's International Interactive business in a deal ⁠that ​made U.S.-based Bally's Corporation (BALY.N) ​its majority shareholder.

($1 = 0.7414 pounds)


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